If you’re like the majority of people, you probably figured that having a friendly website would be enough. So, why aren’t you producing as many leads as you used to, and why are your bounce rates still high? It’s usually because you don’t give the user experience enough thought (UX).
Whether it’s a website, a smartphone app, or anything else, the user experience (UX) is at the core of product design. While it should go without saying that user experience is critical to product design, many UX designers still have misconceptions about it. However, if your UX design connects with your target audience, your product will grow and expand.
What is UX design?
User Experience Design (UX Design) is the process of enhancing the usability, accessibility, and efficiency of user interaction with websites and applications in order to increase user happiness (for apps and websites). The premise is that UX Design aids in the creation of a user-friendly website or application.
UX design is concerned with how your customers interact with your website. The term “product” refers to more than just the item or service you provide; it also refers to the content you develop to reach out to and connect with your clients before they ever see your products.
Top Tips to make your website’s user experience better:
There are several methods to improve the user experience. The following are some of the most important suggestions that should be at the top of your priority list:
Improve your page speed:
Visitors to your website want and expect a quick and flawless online experience. Pages that load in 1 to 2 seconds convert at a faster rate than those that take longer. According to Econsultancy, at least 40% of visitors quit a site that takes longer than three seconds to load. People expect websites to run faster as mobile usage grows.
Understandably, because a slow-loading site can disrupt otherwise seamless surfing, expect more users to exit your site before they get an opportunity to explore it or discover the products or services you provide. Use Google’s free services to test the speed of your mobile and website. There are also other strategies to optimize mobile and desktop page load times online.
Maintain the consistency of your website’s pages:
Consistency mandates that everything is in sync. Everything should match, including fonts, button styles, design components, header sizes, photo selections, and illustration styles. To put it another way, you must guarantee that everything is themed in order for the design to be consistent throughout all of your pages.
Visitors may become confused and distracted as a result of drastic design changes. They may also consider your website to be unprofessional and untrustworthy. Massive design flaws may also cause them to abandon your site and never return.
Embrace the use of white space:
White space is often regarded as one of the most important aspects of good website design. Adding a margin around your content (also known as negative space) may help pictures and text blocks stand out. White space padding between headings and paragraphs can boost user attention by up to 20%. Users may get the sense that your website is open and ready to use if you employ a lot of white space.
The main concept is to figure out what’s most essential to you and give it several spaces on your website while avoiding page clutter. For example, a buffer’s home screen is primarily white space with an explanation subheader, value proposition, and call to action. The transparency and clarity inspire people to spend more time on your website.
Create targeted headlines:
Your headlines should be relevant to the information your target audience is looking for. In keeping with this, it is recommended that you include keywords that you are targeting in your titles. This method can assist you in facilitating browsing, attracting the correct audience, and encouraging more content consumption.
Aside from greatly increasing user experience, employing the right headlines may have a huge influence on your search engine optimization (SEO) efforts. Remember that Google gives headers more weight than ordinary material. Having said that, picking the proper keywords can enhance not just your site experience, but also your searchability.
Use responsive icons:
One of the most prevalent web design mistakes is having icons that do not respond to the screen format. This error might stymie user flow since the interface gets congested and it is difficult to find the needed information.
It is usually preferable to utilize icons in SVG or as a programming language format. As a result, as the screen size varies, the icons shift as well, resulting in a fluid interface design. Iamvector provides a big collection of Free SVG icons to improve your website’s user experience.
Use appealing calls to action:
Visitors wander across your site using visual signals that lead them from one type of content to the next. To assist people in navigating your website, call to action (CTA) buttons and active phrases are used. CTAs are also used to persuade people to go to the next step. Consider the influence of color on user psychology when designing your CTA buttons. Color psychology involves utilizing various colors to create various emotions and outcomes from your website’s users.
You should pay just as much attention to the language you use on your CTA buttons. As a general guideline, use active verbs to compel people to act and to demonstrate the rewards they will receive if they convert. The higher your conversions, the more time-sensitive, passionate, and actionable your CTA is.
Use original images:
Many individuals depend heavily on visual content. As per MDG Advertising, at least 67 percent of customers regard high-quality photos to be more important than reviews and ratings in their online purchase choice. However, it is strongly advised that you should not use generic or stock photographs.
According to research done by conversion optimization platform VWO, substituting actual photographs of items or services for stock photos raised conversion rates by 45 percent. Authentic photos, without a doubt, may assist in providing the fulfilling and distinctive web experience that your site visitors want.
Keep an eye on your 404s:
While search engines do not penalize you for 404 or page not found issues, your site users are less tolerant. When a user clicks on an image or a link, they want to be sent to the next appropriate location. A 404 error page, on the other hand, would not only disappoint but also irritate your visitors.
Worse, it may cause consumers to reconsider investing time on your website if they can always go somewhere else to find what they want faster. Second, only to poor page load times, 404 errors can entirely derail a user’s trip through your site. Set up Google Webmaster tools on your website to check for crawl issues to check for 404s. You may also use one of the many free 404 checkers available on the internet.
Maintain the consistency of your website’s pages:
Consistency demands that everything be in sync. Everything should match, including fonts, button styles, design components, header sizes, photo selections, and illustration styles. To put it another way, you must guarantee that everything is themed in order for the design to be consistent throughout all of your pages.
Visitors may become perplexed and confused as a result of drastic design changes. They may also consider your website to be amateurish and untrustworthy. Massive design flaws may also cause them to abandon your site and never return.
Use hyperlink differentiation:
When you add a link to a page, you’re encouraging visitors to click on it. As a result, it’s vital to make sure your connections are immediately identified using visual clues. Differently colored and highlighted text might also help visitors notice the link you want them to click. Many frequent online users perceive blue and highlighted letters as links and click on them, according to research by Karyn Grave.
Exploiting what people already know and what they anticipate may be a huge part of your online success. Whenever it comes to hyperlink distinction, you don’t have to reinvent the wheel. It would be preferable to follow the rules. Also, depending on the length of your hyperlink while connecting. The longer the text link titles are, the easier they are to recognize.
Every time a visitor comes to your site, they want (and expect) a quick, pleasant, and smooth user experience. However, you should build your site such that people know where to go, can locate what they’re searching for, and can execute transactions without difficulty. Examine your website through the eyes of your visitors to ensure that it is created with their comfort, efficiency, and best experience in mind.