HomeVector IconsThe Ultimate Guide to Icons and Their Use on Your Website

The Ultimate Guide to Icons and Their Use on Your Website

Icons play a very important and crucial role in any design system or product experience. They help in quick navigation and are language independent. These icons are considered a fundamental part of the good design system and are very helpful in making marketing materials.

Their tiny sizes are one of the most advantageous features, and due to this Free vector icons don’t take up very much real estate. 

Free SVG icons are the foundation building block of illustrated content, but they are also highly technical. These icons are tiny, language-independent, and symbols that help us to understand and navigate digital products. Each of the small icons acts as a small building block and helps to create bigger, more complex components. 

Before we understand the use of all free vector icons, let’s go over the different types of icons.

Informational icons- these types of icons are not clickable. They are only meant for highlighting or describing the information the user needs to know. They are meant to replace the text, add emphasis, or make the design more accessible. 

Actionable icons- these types of icons are clickable, and they can easily trigger an action. These icons can open something or close the file, or navigate the user to a different location. 

When you are designing for a digital brand, then you need to find a balance between creating visually novel and exciting whilst communicating all the necessary pieces of stuff. Then come the icons and images, which come hand-in-hand to set the tone for the user experience. 

Guide to icons

How to feature All Free SVG icons successfully      

Icons are those which add up the visual accents to the digital design. If you have ample information to present, then this icon seems to be a brilliant tool for breaking up text-heavy content into a more digestible and exciting format. 

5 Great Ways to Implementation of Icons Into The Visual Content-

Signify the key points

For de-clutter of text; we use our favorite spring cleaners, bullet points, or numbered lists. The highlight key points and takeaways are used for separating the bits of info from the rest of the body.

The implementation of iconography seems to be a more creative approach to the classic list format. There is a need to design unique symbols to purvey your brand identity further and visually relay your message to keep the rhythm light and bouncy for the readers.

These SVG icons download  options and their utilization explain the important information in a light-hearted, easy-to-read way, but it’s full of character and represents the brand’s values. 

Show consistency

In this digital design; you will be finding different styles of icons, from flat to outline to the isometric and many more, which it can feel a little overwhelming to know where you need to start.

Three things must be rounded up to keep in mind when choosing or designing the iconography for your project. You need to find out the right style, color, and size, which are very much crucial for consistency and reflecting the brand identity. 

  • Icon Color- this is one of the aspects of icon consistency. Certain contexts demand the icons to retain the logical colors, and in some cases, it’s more fun to get creative. You need to match the icon’s color with the data widget they appear in. 
  • Icon Style- different styles of icons are available, and you need to make a choice. It’s very much important to stick to a single icon style throughout the entire design, regardless of which Free vector icons  you choose. Similar style and color icons make the design as a whole feel cohesive and put together. Different style and color of icon throws the viewer off and disrupt the design. 
  • Icon Size- the icon size is the final major thing that needs to be considered when implementing icons into the design work. Whatever the message they denote, consider whether that message is just as significant as the other points. If it does so, then you might want the reader to consider each one equally. 

Add a background

Icon as a line is often dramatic enough. The extra contrasting layer is added to the design to make the iconography dazzle, and this means adding a background. There are a couple of other creative avenues that you can explore along with those spherical shapes, including the shape, sizing, placement, and transparency, whatever takes your fancy. 

Add up of animation

You can also contemplate animating your icons. You can add ticking, twitching, or trembling as drama and communicates the message of the symbols more effectively. Try to allow an excess of creativity to run through your iconic ideas and see what happens. 

Importance of adding icons to your web design

It’s very much important to use the icons because, without them, you are losing numerous potential clients. Icons might not bombard your client immediately, but gradually you will experience a surge in your audience engagement rate. 

Icons are storytellers

The icons are the ones which going to explain the key features of your brand and product. This icon adds to your squad and represents your brand exclusively. These icons are silent yet exquisite and describe what you want to convey to your audience. They seem to be your best friends who only tell about your key features, not your flaws.

The icons prioritize the feature content, your all services, and all other relevant things that come to your audience’s eyes, and nothing goes missing. 

Icons explain functions

Adding icons for describing the features and advantages is the professional approach to grabbing your audience’s attention. This icon adds more charm to your website and also visually describes the promotional content. As a result of which, this allows your users to relate the icons to that entire concept that you’re trying to portray. 

Icons also improve the navigation of your website- the icons enhance the navigation of your site & make it more straightforward for the users. Icons also explain the concept easily to all the viewers. You can use these icons to optimize the navigation of your website. 

Icons to the header section

The header is the position that comprises your brand name and the logo. After the logos, the highlights are the major services provided by your website. This section can be advantageous or disadvantageous, so you need to use this section very wisely. 

Shortcuts are accompanied by the icons making it easier for the user to reach from one place to another. These can be hyperlinked, and thus it helps to redirect the users to the page where they want to be. 

Icons to the service station

The service station is the location that the audience will visit regularly. So, try to look for the service station and make sure all the required icons correspond to the services you provide. Icons are necessary for improved navigation, and it encourages the audience to focus more on your top-selling services. 

Icons to the product pages

The product page is also your website’s integral page. This page also generates revenue like that of the service page. But icons are very much essential on the product page. This product page will have short descriptions, images other key features of your products.

So, you place icons from the iamvector website to allow the viewers to enlarge any product picture without visiting the actual product link. 


The use of similar style and colour icons makes the overall design feel cohesive and put together. It is critical to use the icons because failing to do so will result in the loss of many potential customers. The icons prioritise the feature content, as well as all of your services.

Bhushan Verma
Bhushan Verma
Optimizing life and web-pages. Either you will find me immersed in the world of images and vectors or watching cricket.
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