HomeVector IconsIcon Use on Landing Pages in Web Design

Icon Use on Landing Pages in Web Design

When first viewing a website, most visitors first scan the page for visually attractive content before starting to read. So, even if you have an excellent product or service with excellent text, you run the risk of losing a potential customer if you don’t present it correctly.

Because of this, design plays a crucial role in how effectively you communicate with your audience. No matter how important or interesting the information you provide, if you can’t convince your audience to pay attention, your message won’t go through.

 Web Design

Icons are a simple and effective way to draw attention to the content on your website. In this post, we’ll explain why and how to utilize icons on your website:

How icon improves landing page design:

In our daily lives, icons may be seen everywhere. They are present on every keyboard, road sign, and interface. We can understand and analyze information more easily with the help of icons. Additionally, employing icons helps us swiftly convey a notion online as well as offline. Therefore, it’s very important to know how and why to use them.

Icons are used extensively in web design. When used effectively, they may dramatically improve the UI/UX design and user experience of landing pages. Icons are very useful for aiding users in browsing a website because they give a visual signal as to what the content is about. Let’s take a look at why you should utilize icons in your web design and how to properly use landing pages icons:

Icons provide structured information to increase readability (Visual anchor):

Make a nice, ordered list:

A web page icon might make your sorted list look more interesting. On the other hand, standard bullets might get boring. Too several bullet lists can make a document difficult to read and ineffective. Instead of using standard bullets, you might use unique icons to bring awareness to sentences and other text blocks.

Make a great list:

Although using words to express thoughts is the most direct technique, excessive writing may bore readers. They will lose focus and completely ignore the message. As a consequence, employing landing pages icons to represent such responsibilities and attributes might be far more beneficial. They not only add variety to the segment, but also a visual representation of the subject. This greatly simplifies the user’s ability to associate the icon with the concept and grasp the given features or functions.

Make the landing pages more engaging and personable:

Icons are available in a number of styles. Some icons make use of features including shadows and reliefs, surfaces, linear, 3D effects, and others. By using a distinctive style for your icons, you may give the overall design more personality.

Perspective Free Vector icons may enhance the visual appeal of a website. As a consequence, for a more corporate design, it’s important to use icons that complement the aesthetics of your website. Avoid utilizing childish icons if your business demands seriousness and professionalism. However, if your business targets young individuals, why not utilize more appealing icons?

How to Make a Landing Pages with Icons: 

The main objective of using icons should be to help the user comprehend and absorb information more quickly. Effective icon use gives even the most straightforward language substance, enabling effective communications without the need for extraneous words. Instead of obscuring or replacing your information, icons should be utilized to draw attention to it.

Use a variety of icons to highlight certain qualities:

Listing services are a practical and crucial component of effective marketing, lists are by definition boring and uninspiring. Including icons in your feature lists will make them more intriguing. 

Utilizing icons in website design acts as a visual incentive for visitors to test out particular website features. Therefore, symbols should alert users to the function and point them in its direction. Tell them why the feature is so great once you’ve grabbed their attention.

Consider the message you want to convey with the content before choosing your icons. What is the main focus of the website or article? The color employed is? What is the newest style? The website’s general brand as well as the concepts reflected in the content must be aesthetically integrated into the icons.

Replace the bullets:

You may think about conveying your views using more appealing icons since the traditional bullet is outmoded and likely to bring your design. Ticks and arrows, for instance… Users will surely notice this and pay attention.

Icons are easier to remember than bullets for differentiating purposes. Icons are far more unique than bullets, which all look the same, and are thus much easier to recognize. The distinction between various textual sections is also much easier to make.

Make the CTA and button more eye-catching:

A CTA button is just a button. However, it is insufficient to only draw a green rectangle with rounded corners. Your CTA is divided into two components: design and text. They both significantly affect conversion rates. You should make it clear and attractive.

Utilize icons in your website design to provide visitors with a visual cue to explore particular functions. Therefore, icons should alert users to the function and point them in its direction. Tell them why the feature is so great once you’ve grabbed their attention.

When creating a call to action, you should include a website icon. The same words cannot represent. However, they could be really informative and end up being a key component of your CTA button. They enjoy incorporating them into statements or just swapping out icons for standard buttons to add extra motivation. Keep them current so that customers may see that your products are as beautiful as your button symbols by keeping them fashionable!

Make the menu items more attractive by decorating them (breadcrumbs, navigation bar):

The navigational simplicity of a website is one of its most crucial components. If they can easily find what they’re looking for on a website, visitors are more interested in staying on it. Because of this, you should improve user experience, which will increase website visits and maybe raise revenue and profit.

As we all know, icons assist in the visual explanation of topics. However, these are employed as differentiating elements in website navigation, such as making it easier to discover and follow certain material around the site. Assume your organization provides five separate services, each defined by a different symbol on the website. If the new page displays the same service logo as the previous page in the hero section, the user will find it much simpler to understand what service they are diving into after choosing one of the service icons if the new page displays the same service logo as the previous page in the hero section.

Use the icons to access social media (FB, Instagram, Twitter):

Because they are so common in our daily lives, most social media icons are easily recognizable. The blue “F” and bluebird logos for Facebook and Twitter are recognized without knowing the names of the services. Since most people are aware of what occurs when they click on these symbols in emails or on websites, they also know what happens when they do so.

This is an excellent opportunity for marketers and business owners to use social media icons in their marketing plans. They are appropriate for use on websites, blogs, and home pages.

It’s a great idea to include social network links on your landing pages to make it simple for website visitors to access your social media profiles. There, people might discover more about the products and services that your company has to offer.

Obtain feedback: 

An unnoticed tab on your website, online course, or web application is a feedback button. Your consumers may utilize a feedback button to provide you with fast on-page feedback if they run across an issue or have a suggestion.

The use of feedback button icons on web pages has several benefits:

  • Boost the appeal of your website
  • Feedback is given through a private route that you control, as opposed to individuals discussing issues on social media.
  • Get the attention of your clients.
  • Make it clear to your customers that you appreciate their opinions and are eager to learn more about them.


In some ways, icons are like accessories. This attracts customers and tempts them to learn more about your company in addition to enhancing the website’s looks. Icons, which provide that polished impression of wholeness, may be used to subtly express a sense of style or personality to others. If you want to offer your website a unique design or just make your content more accessible to clients, learn how to add icons to it as soon as possible.

Bhushan Verma
Bhushan Verma
Optimizing life and web-pages. Either you will find me immersed in the world of images and vectors or watching cricket.
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