HomeUI/UXHow to Use Icons in Web Design to Improve User Experience (UX)

How to Use Icons in Web Design to Improve User Experience (UX)

How do you help your visitors experience your webpage? How do you make sure that they feel as though they are interacting with your web design? If your role in building a website is to get people to use it, then you need to make sure that they are using it. That means that you need to put things in the right places.

First of all, we have icons on our web pages. These icons are used to represent things that your visitors need or want. They include the top-level navigation bar, the search bar, and everything else that helps your visitor navigate through your site. You can create these icons using the Icons Library and they will display on the web page in any size that you choose. If users don’t see them where they should be, then it’s a good idea to check them out for yourself so that you can make sure that your users can easily access them. When designing a web page, you also need to think about how useful the content is going

Icons in Web Design

How icons are used in designing a website:

The use of icons in web design is often overlooked. Icons can be used to improve the user experience by replacing labels and links with more appealing icons.

If you’re looking to improve your website’s user experience, then you have probably come across the topic of icons. The WordPress team has added the ability to add custom icon sets directly to your WordPress Admin Dashboard. You can now create your own custom icon sets, and share them with the world! This allows you the flexibility to use icons that are consistent with your brand, industry, or company logo.

The online world of design is filled with a plethora of designs that we encounter on a daily basis. We may encounter more than one design across multiple projects, and we may encounter several different designs within the same project. The key to designing a user-friendly website is to ensure that each design incorporates the same typography, colors, and typefaces. It’s important to know how to use different pairings of colors, fonts, and sizes so that you can design a user-friendly website without looking like you’re trying too hard.

The use of free vector icons to enhance a visual impression inherently involves the use of iconography. The design of icons can be done in so many ways, and unfortunately, the quality of their appearance can be the difference between a successful and a terrible experience. With the introduction of smartphones and tablets, the need for a decent-looking icon is second to none. We all want to “get” our mobile device, but most of us are not experts when it comes to designing icons. Therefore, we must study how to use icons correctly and how to put them into use effectively.

Icons are a great tool for designers to help users get a better idea of what’s going on in your application or website. They can be used for navigation, buttons, call-to-action-buttons, and so much more.

What makes icons significant?

Users scan a page fast for the most aesthetically appealing material when they first visit a website. By calling the user’s attention to what you want to advertise, icons might be helpful. They can nearly always be found and are easily recognized. Icons are helpful in that they can separate words to make it less frightening and even provide direction. The website will be more streamlined and expert-looking. They bolster the information by summarising it in an image that corresponds to the paragraph. Smaller icons nevertheless have the same impact as larger icons, although being less distracting. Including icons on your website improves readability and appeal.

What qualifies as an effective icon?

Although there aren’t any hard-and-fast guidelines for creating icons, a designer should bear a few things in mind. Symbols are used to convey meaning or to guide action. Successful symbols showcase information simply, get to the point and are simple to grasp. The most crucial component of creating a set of icons is consistency. If the icons are misaligned or have different sizes, it presents a messy and unprofessional appearance. Additionally, if they are all the same size and have the same amount of white space, it demonstrates to the user that you are concerned about their experience. Icons shouldn’t be overly detailed or styled in an extravagant way. Keeping to the essentials is usually a good idea.

Just keep in mind that symbols should complement your brand. These all free vector icons serve as a good illustration of what an icon should signify. Each icon is easily recognizable and understandable by the user. There aren’t any obscene styling or details. You only truly need simple forms and silhouettes to convey your ideas.

Once a user’s eyes are directed to your icons, adding words can assist them to recognise them. This offers a fixed definition for that icon and clears up any potential ambiguity. They won’t need to search for the phrases the next time they visit your website; simply scanning for the image will do. Here is an illustration from Shero Designs’ website. As you can see, our icons are simple yet striking.

The colors distinguish each image while also attracting the user’s attention. The side text connects to the icon and succinctly explains what the icon is attempting to say. These clear up any ambiguity and make it easier for users to navigate the website.

What could cause a user to be confused by an icon?

Icons must be clear and uncomplicated. There is a strong likelihood that many other users are also having trouble understanding the icon’s meaning if one user is experiencing trouble. Some users lack the necessary proficiency with icons and the metaphors they offer. For instance, the majority of visitors are aware that a house icon denotes a redirect to the site’s home page when they are browsing. There is a good likelihood that the user will interpret an icon differently if it is not connected with a real-world object (such as a shopping cart, magnifying glass, floppy disc, etc.). Designers must be careful not to overuse metaphors because not everyone will interpret them in the same way.

Including words next to the icon is one approach to prevent this. Although it still keeps the page intriguing, it is now more user-friendly. Below are a few illustrations of icons that could be confusing to the user. They are attempting to convey a message that not everyone will understand. These symbols may not even be poorly made. The biggest problem is that they don’t offer the user as much functionality. These can be made clearer and easier to grasp in the future by including a few lines next to the icon to provide context.


Your website will be easier to navigate and less scary with the use of icons. Making effective use of icons will also improve the aesthetic appeal of your website. Be sure to employ simple, well-known analogies and avoid making the user uncomfortable with overly complex imagery. Always keep in mind that your website’s symbols must reflect your brand and stay constant.

Nidhi Bhardwaj
Nidhi Bhardwaj
I am an experienced content writer. I specialize in web design, UI/UX, and web development. With a passion for crafting compelling digital experiences, I combine my creativity and technical expertise to deliver impactful content that engages and captivates audiences.
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